begin
align
become

Ancient wisdom
for a life in motion

Ancient
wisdom
reveal
your
dosha
for a life
in motion
Rooted in nature. Shaped by science.
5,000 years of balance.
elements
Life's divine
forces
Ether  /  Air  /  Water  /  Fire  /  Earth
Each carries qualities that
shape the world and the body
—space, movement, heat,
flow, and stability.
doshas
The body’s
natural code
Vata /  Kapha  /  Pitta
Born from the elements —
Doshas explain why our bodies, minds and souls work
and feel differently.
It’s how nature teaches alignment— through acts of intention that pull us into sync with the deeper cycles of life.
Rituals
Nature's
sacred rhythm
begin
align
become

Distinctive as our
fingerprints

VATA
ether
air
3.2B
Worldwide

Swift and unbound,
like the wind

This energy is light, quick, and full of motion. Full of ideas — yet sometimes scattered or restless. Vata shines with movement, but seeks grounding.
Digestion
fast
Sleep
light
Mind
restless
Monica Dimitrova
Vata
"I didn’t expect much at first, but something clicked."
take dosha test
Kapha
water
earth
3.2B
Worldwide

Nurturing and patient,
like the soil

Gentle by nature, Kapha brings stability and strength. Loyal and nurturing — yet sometimes weighed down or resistant to change. It flourishes with warmth and care, but needs stimulation to stay light.
Digestion
SLOW
Sleep
deep
Mind
stable
Anya Koleva
Kapha
"It was subtle at first, but now it’s part of my daily rhythm."
take dosha test
pitta
water
fire
3.2B
Worldwide

Intense and driven,
like the flame

Bright and focused, Pitta brings clarity and ambition. Naturally sharp and efficient — yet prone to heat or intensity. It excels with purpose and drive, but benefits from coolness to stay in balance.
Digestion
strong
Sleep
frail
Mind
sharp
Elena Petrova
Pitta
"I didn’t realize how off-balance I felt—until I didn’t."
take dosha test

Distinctive as our fingerprints

ether
air
vata

Swift and unbound,
like the wind

This energy is light, quick, and full of motion. Full of ideas — yet sometimes scattered or restless. Vata shines with movement, but seeks grounding.
Digestion
fast
Sleep
light
Mind
restless
water
earth
kapha

Nurturing and patient,
like the soil

This energy is light, quick, and full of motion. Full of ideas — yet sometimes scattered or restless. Vata shines with movement, but seeks grounding.
Digestion
SLOW
Sleep
deep
Mind
stable
water
fire
pitta

Intense and driven,
like the flame

This energy is light, quick, and full of motion. Full of ideas — yet sometimes scattered or restless. Vata shines with movement, but seeks grounding.
Digestion
strong
Sleep
frail
Mind
sharp
Two rituals.
One rhythm.
Morning awakens.
Start your day with energy that stokes your Agni.

Each ritual is a return: to rhythm, to self, to Dosha.
— Realign with nature’s clock
— Follow your body’s schedule
— Your day with intention
listen to the rhythm
Take
dosha
test
rhythmwithin
Two rituals.
One rhythm.
Evening restores.
End it with rituals that ground and soothe.

Each ritual is a return: to rhythm, to self, to Dosha.
— Realign with nature’s clock
— Follow your body’s schedule
— Your day with intention
Take
dosha
test
rhythmwithin
shop

Crafted to support
your unique balance

discover collections

Vata, Pitta, or Kapha

Each product is tailored to your dosha’s
specific needs for harmony and well-being.

Vata

Vata needs grounding and warmth. Our products are designed to calm, nourish, and restore balance.

grounding
warming
hydrating

Pitta

Fiery and focused—it benefits from cooling and soothing care. Our products help reduce heat, promote clarity, and support inner calm.

cooling
soothing
clarifying

Kapha

Kapha thrives with stimulation and lightness. Our products invigorate, uplift, and help awaken natural vitality.

energizing
uplifting
cleansing
Iliana V.
5
"I didn’t know anything about Doshas, but the quiz made it fun and simple. I felt seen -  and now I have a full-blown obsession with the skincare products!"
Teodora M.
5
"Finally a brand that blends beauty with meaning. I bought a candle, stayed for the rituals."
Anelia P.
5
"You can tell a lot of love went into creating these products. They actually make me slow down and enjoy my routine."
Simona D.
5
"The quiz was super easy and surprisingly accurate. It nailed my type and now I get why some products work better for me."
Monica D.
5
"The Wisdom of Fire candle smells amazing - warm, deep, and cozy. I light it every night when I wind down. Makes the whole room feel calm and grounded."
The Etha Way

Each step ripples

Each

step

ripples

Find your elemental balance — air, fire, water, earth, and ether within.

— 01 Dosha

Start your day in sync with rituals that match your natural energy.

— 02 Ritual

Gather your essentials — nature-backed support for inner harmony.

— 03 Products
weekly theme
Ground your senses
Today’s winds are
light and cool
Daily Tips
Today’s energies are dry – ground your Vata with warm sesame oil.
Etha’s Oil Therapy
Suggested for you
30s Morning Ritual
Today’s energies are dry – ground your Vata with warm sesame oil.
weekly theme
Ground your senses
Today’s winds are light and cool
Daily Tips
Today’s energies are dry – ground your Vata with warm sesame oil.
Etha’s Oil Therapy
Suggested for you
30s Morning Ritual
Today’s energies are dry – ground your Vata with warm sesame oil.
Fuel lightness with steadiness
When your energy rises too fast, rituals
keep you grounded.

Your light, quick nature needs warmth and rhythm to calm the mind and body.
—  Warm the winds with sesame oil
—  Kindle Agni with spiced breakfast
—  Follow a steady morning rhythm
ground yourself
rhythmwithin
Quiet the breeze to ease the mind.
Wrap the senses in softness and warmth. Slow the current, return to center.

Calming practices at night soothe the nervous system and promote deep sleep.
—  Meal times and early evenings
—  Slow, flowing movements
—  Return to breath and body
rhythmwithin
Iliana V.
5
"I didn’t know anything about Doshas, but the quiz made it fun and simple. I felt seen -  and now I have a full-blown obsession with the skincare products!"
Teodora M.
5
"Finally a brand that blends beauty with meaning. I bought a candle, stayed for the rituals."
Anelia P.
5
"You can tell a lot of love went into creating these products. They actually make me slow down and enjoy my routine."
Simona D.
5
"The quiz was super easy and surprisingly accurate. It nailed my type and now I get why some products work better for me."
Monica D.
5
"The Wisdom of Fire candle smells amazing - warm, deep, and cozy. I light it every night when I wind down. Makes the whole room feel calm and grounded."
weekly theme
Ground your senses
Your sleep holds
your balance
Daily Tips
Today’s energies are dry – ground your Vata with warm sesame oil.
Etha’s Oil Therapy
Suggested for you
30s Morning Ritual
Today’s energies are dry – ground your Vata with warm sesame oil.
weekly theme
Ground your senses
Today’s winds are light and cool
Daily Tips
Today’s energies are dry – ground your Vata with warm sesame oil.
Etha’s Oil Therapy
Suggested for you
30s Morning Ritual
Today’s energies are dry – ground your Vata with warm sesame oil.
Stir the soil to invite the sun
Kapha is slow to wake, but steady once moving. A brisk start builds heat and lifts inertia.

Physical movement boosts circulation,
while warm food supports metabolism.
—  Wake before the heaviness sets in
—  Move to break the morning fog
—  Choose spice to spark your Agni
ground yourself
rhythmwithin
Lighten the load, release the weight.
Kapha builds through the day and benefits from clearing before rest.

Evening rituals should uplift the senses
and reduce heaviness in the body and mind.
—  Eat light and finish before sunset
—  Stimulate with a warming oil rub
—  End the day with energising breath
ground yourself
rhythmwithin
Iliana V.
5
"I didn’t know anything about Doshas, but the quiz made it fun and simple. I felt seen -  and now I have a full-blown obsession with the skincare products!"
Teodora M.
5
"Finally a brand that blends beauty with meaning. I bought a candle, stayed for the rituals."
Anelia P.
5
"You can tell a lot of love went into creating these products. They actually make me slow down and enjoy my routine."
Simona D.
5
"The quiz was super easy and surprisingly accurate. It nailed my type and now I get why some products work better for me."
Monica D.
5
"The Wisdom of Fire candle smells amazing - warm, deep, and cozy. I light it every night when I wind down. Makes the whole room feel calm and grounded."
weekly theme
Ground your senses
Cold on the skin,
noise in the air
Daily Tips
Today’s energies are dry – ground your Vata with warm sesame oil.
Etha’s Oil Therapy
Suggested for you
30s Morning Ritual
Today’s energies are dry – ground your Vata with warm sesame oil.
weekly theme
Ground your senses
Today’s winds are light and cool
Daily Tips
Today’s energies are dry – ground your Vata with warm sesame oil.
Etha’s Oil Therapy
Suggested for you
30s Morning Ritual
Today’s energies are dry – ground your Vata with warm sesame oil.
Balance brilliance with breath.
Pitta rises early and runs hot—
a calm start keeps the fire steady.

Cooling rituals and fresh air help
prevent burnout before it begins.
—  Rise before the rush
—  Take a brisk walk in fresh air
—  Eat a light, cooling breakfast
ground yourself
rhythmwithin
Calm the ember to welcome stillness.
Pitta’s inner fire stays active after dark.
Cooling down supports deep, restorative rest.

Letting go of stimulation allows the body
to shift from drive into repair.
—  Let screens go early
—  Massage with coconut or aloe
—  Soften the day with stillness
ground yourself
rhythmwithin
Iliana V.
5
"I didn’t know anything about Doshas, but the quiz made it fun and simple. I felt seen -  and now I have a full-blown obsession with the skincare products!"
Teodora M.
5
"Finally a brand that blends beauty with meaning. I bought a candle, stayed for the rituals."
Anelia P.
5
"You can tell a lot of love went into creating these products. They actually make me slow down and enjoy my routine."
Simona D.
5
"The quiz was super easy and surprisingly accurate. It nailed my type and now I get why some products work better for me."
Monica D.
5
"The Wisdom of Fire candle smells amazing - warm, deep, and cozy. I light it every night when I wind down. Makes the whole room feel calm and grounded."
learn more

Naina Bajaria

PRACTITIONER
MODERN AYURVEDA
— Integrative Expert
Naina Bajaria
PRACTITIONER
MODERN AYURVEDA
learn more

Anita Kaushal

FOUNDER
AUTHOR
— Ritual Advocate
Anita Kaushal
FOUNDER
AUTHOR
Discover Your Dosha
learn more

Roanna Rose

YOGA TEACHER
BREATHWORK
— Movement Mentor
Ananta Ripa Ajmera
YOGA TEACHER
BREATHWORK
learn more

Dr Manas Kshirsagar

NAMA doctor
YOGA GUIDE
— Holistic Physician
Dr Manas Kshirsagar
NAMA doctor
YOGA GUIDE
learn more

Lisa Åkesson Stryker

CHEF
THERAPIST
— Healing Through Nourishment
Lisa Åkesson Stryker
CHEF
THERAPIST
learn more

Ananta Ripa Ajmera

author
DIRECTOR, THE WELL
— Ayurveda Teacher
Ananta Ripa Ajmera
author
DIRECTOR, THE WELL
learn more

Naina Bajaria

PRACTITIONER
MODERN AYURVEDA
— Integrative Expert
Naina Bajaria
PRACTITIONER
MODERN AYURVEDA
learn more

Anita Kaushal

FOUNDER
AUTHOR
— Ritual Advocate
Anita Kaushal
FOUNDER
AUTHOR
Discover Your Dosha
learn more

Roanna Rose

YOGA TEACHER
BREATHWORK
— Movement Mentor
Ananta Ripa Ajmera
YOGA TEACHER
BREATHWORK
learn more

Dr Manas Kshirsagar

NAMA doctor
YOGA GUIDE
— Holistic Physician
Dr Manas Kshirsagar
NAMA doctor
YOGA GUIDE
learn more

Lisa Åkesson Stryker

CHEF
THERAPIST
— Healing Through Nourishment
Lisa Åkesson Stryker
CHEF
THERAPIST
learn more

Ananta Ripa Ajmera

author
DIRECTOR, THE WELL
— Ayurveda Teacher
Ananta Ripa Ajmera
author
DIRECTOR, THE WELL

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